If you’ve been struggling with creating a proper vision for your business or how to narrow down who you want to serve and WHY…
You’re not alone.
Sometimes the reasons why we originally wanted to go into business for ourselves isn’t the reason that will sustain our motivation after the first year. We all have our internal barometer for excelling, giving back, being of service, helping others, etc. Our value system evolves as our business does. I can tell you right now, your business growth will NEVER out-perform your personal growth. If these aren’t in the appropriate alignment, you will find yourself frustrated, suffering from impostor syndrome or in constant resistance.
Having passion is important. However, clarity in your purpose is critical for long-term strategy and sustainability in your sanify and business.